Digital marketing

Earlier this week, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average position is one of the main metrics that advertisers look at when making manual bid adjustments and assessing visibility and position on the SERP.… The post Google Ads’ Average Position Metric is Going Away appeared first on Seer Interactive . https://ift.tt/2GRF1NB

Last updated on February 28, 2019 at 05:46 pm Google Search Console has received a number of updates over the past few months, with these updates giving the tool more functionality and introducing a new interface that is more user-friendly and organized. While an AMP crawl bug hampered the tool for a short time, Google Search Console in 2019 remains an essential SEO tool that works efficiently. Speaking of updates, Search Console has received another update in the form of Domain Properties. Here’s what you need to know about this new update, and how it makes using Search Console much more efficient. Domain Properties One of the best features of Google Search Console is the ability to track and verify every version of your website, which comes in handy when identifying individual page performance and issues that need to be optimized. Despite having this feature, one of the issues was how the domains were organized and presented. Listings were separate, which makes it challenging...

As your blog grows, the situations you’re dealing with seem to become harder. Whoever says blogging is for the lazy, has not dealt with optimization for search engines , the ever-changing algorithms of Facebook and Instagram, the best practices of Pinterest or the ever dreaded link building. What is link building? Link building means, in short, that you’re getting links from other websites to your own blog. It helps your posts to rank. Link building is not an easy task, as you are depending on third parties to link to your website. And not only that, you don’t want a link from every website. Spammy websites or websites that have little to do with your niche, are not valuable at all. I’ve tried link building, the holistic SEO way, and will share my experiences here. If you want to learn more about this, read this article Marieke wrote about link building from a holistic SEO perspective . Asking for relevant links To get relevant backlinks, you should know the websites you would lik...

Written By Annmarie Stockinger  & Lindsay Stecklein What if we told you that you can make informed decisions using forecasts for the most common business predicaments? And what if we sweetened the deal by saying you could have the answers to these questions constantly at your beck and call?… The post Forecasting Marketing Data At Scale appeared first on Seer Interactive . https://ift.tt/2GPnOES

Do you know what’s inching closer? The release of Yoast SEO 10.0, featuring a new and improved SEO analysis ! If you’ve participated in our beta test, you know what to expect. If you haven’t, please stay tuned! It’s only a couple of weeks away. In the meantime, we’re keeping up with our two-week release schedule, so now it’s time to present Yoast SEO 9.7. This release mostly concerns bug fixes and enhancements. Enhancements There’s a lot happening behind the scenes at Yoast HQ — we’re hard at work at all kinds of cool stuff. Before we present some of that work, we’re going to do some more cleaning up. So let’s go through some of the improvements in Yoast SEO 9.7. First, something new for Yoast SEO Premium users. If you fill in your related keyphrases for your article, Yoast SEO can now highlight those keyphrases in the text — just click the eye icon. This makes it easier to discover how you use your related words and concepts inside your articles. In both versions, we’re now provi...

Last updated on February 26, 2019 at 05:44 pm Google has become a solid business and marketing platform over the years, with numerous updates to tools such as Google My Business helping businesses establish their online presence. This has allowed us to optimize local SEO and help promote their brand and products accordingly. Having an updated business profile appearing on search provides users with accurate information appearing on search snippets, thus driving more traffic altogether. Along with business information, products are another way to drive both traffic and sales, with an increasing number of users conducting transactions online. With the emergence of numerous e-commerce platforms and websites, the landscape has become increasingly competitive. With more businesses aiming to promote their products and connect with their customers, Google has introduced two new platforms that allow you to do just that. These two platforms are Google Merchant Center and Google Manufacturer...