Digital marketing

Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Without it, digital marketers would be spending money blindly and probably losing their jobs in the process.… The post Measure Your Twitter Campaigns with Conversion Tracking appeared first on Seer Interactive . https://ift.tt/2qnhslA

The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of the search query and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your content to fill in the parts that make up the snippet. In most cases, search engines determine the best possible snippet for you, but you can try to override that by adding a meta description to your page. In this post, we’ll dive deeper into what is a snippet. A snippet as found on a search result page The snippet is one of your most valuable pieces of online real estate. This is the doorway to your site, and you should make it as enticing as possible. You need people to click your link — without misleading them, of course. While search engines have the last say in how these snippets appear, you can give them options. If they deem these worthy, they’ll use it. Even Googles John Muel...

Organic Results Disappear? What To Do in the Near Future of SEO was originally published on BruceClay.com, home of expert search engine optimization tips . Thinking about the future of SEO is a habit of mine. I like to anticipate where things are going, and no doubt this has helped me keep my SEO consulting business headed in the right direction over the past 22 years. Thought leadership is fun! In an industry like organic search engine optimization, the pieces never stop moving for long. Example #1: AI We’ve just begun to see the impact of artificial intelligence on marketing and the world. AI is ramping up with businesses in general, but surveys vary widely on how many organizations have implemented AI in their operations so far. Statista found 5 percent while Narrative Science reported a whopping 61 percent of survey respondents saying that they were using AI in 2017. AI is impacting search much faster. Search engines have been driving AI at full throttle for years. Goo...

SEO Powersuite is one of the most versatile SEO tools in the market, with four different tools that allow you to devise your own successful SEO strategies. In our previous article , we have reviewed the Rank Tracker and SEO Spyglass, and saw a good amount of positives that make SEO much more effective. The first two tools gave us a good impression on what SEO Powersuite can provide, which makes us very excited to see what the next two tools would provide. Let us take a look at the next pair of tools and see how they perform. WebSite Auditor The first of the second pair is the WebSite Auditor, which allows you to be able to analyze links within a website and look through each resource. We have experience using these kinds of tools, as Woorank and Google Lighthouse are the other audit tools that we have tried out. To get started, all you have to do is to start a new project and enter the URL of the website that you want to audit. Depending on the number of pages and links, it can ...

How A Knowledge Graph Updates Itself To those of us who are used to doing Search Engine Optimization, we’ve been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed between pages) and information retrieval scores based upon the relevance of that content have been determining how well pages rank in search results in response to queries entered into search boxes by searchers. Web pages connected by links have been seen as information points connected by nodes. This was the first generation of SEO. Search has been going through a transformation. Back in 2012, Google introduced something it refers to as the knowledge graph , in which they told us that they would begin focusing upon indexing things instead of strings. By “strings,” they were referring to words that appear in queries, and in documents on the Web. By “things,” they were referring to named entities, or real and specific people, places, and things...

We’ve got good news for you! Coming November 1st, we’ll release a completely renewed and improved Site structure training. Are you struggling to make your most important pages rank? Are your new articles not showing up properly in the search results? Or do you want to maintain control over your content on your growing website? Then this training is for you. Curious as to why we renewed the training? And to what you’ll learn in this course? Read on! Why is site structure important? A solid site structure is crucial for SEO. First of all, it benefits your users: if your site is easy to navigate, visitors will know their way around your website and easily find what they are looking for. In addition, more visitors will end up on the pages you want them to reach, like sales pages. As a result, a good site structure will benefit your SEO. Search engines use so-called user signals to find out how visitors experience your website. If they spend a lot of time on your site and return often, the...

Built your Twitter campaign but stuck on how to best tailor your audiences? Look no further! Tailored audiences on Twitter can help you create more successful remarketing campaigns. In order to make sure users engage with your brand, you need to learn how to set up tailored audiences and make them work for your website or brand.… The post How to Use Twitter Audiences appeared first on Seer Interactive . https://ift.tt/2SlEXZd

As we’re getting closer to the release of WordPress 5.0, the amount of WordPress 5.0 related news is increasing. Today, we have news for you on the new Default WordPress Theme, the Gutenberg integration of Advanced Custom Fields and GlotPress. Welcome to the third edition of my roundup! New Default WordPress Theme is here: Since the release of WordPress 3.0 – hello 2010! – WordPress shipped with a new default theme. We started with Twenty Ten as we’re approaching 2019, WordPress is getting ready to ship the next default theme with WordPress 5.0. Twenty Nineteen will be a theme that focuses on writing great content for both bloggers and small businesses. And, as you may have been suspecting already, Twenty Nineteen will fully support the new Gutenberg editor. If you’re already curious to see what Twenty Nineteen will look like, do check out the introduction post . ACF Gutenberg integration If you’ve been building content-rich WordPress websites, there’s a good chance you’ve been ...

In this digital age, with businesses flocking to the convenience of the internet, competition for the customers’ attention is high. In order to win in the online business world, you will have to get the attention of the customers first. One way of getting it is the implementation of aggregate rating. What is aggregate rating? Have you noticed that when searching the internet, you encountered some search results with star ratings? And admit it, even though those results are not at the top of the SERPs or  Search Engine Results Page , those sites caught your attention first. Aggregate rating is a collection of reviews from users. This enables Google to feature your review ratings and attract customers with it. There are three forms of markup that you can utilize to enable aggregate ratings on your site. Microdata Microdata is one of the forms of structured data markup that is nested within the HTML content. It is usually nested in the page body and can also be used in the head....

Are you exploring ways to better integrate teams in your agency or consulting firm? Take a look at how we are approaching change management and see if using a software development approach can work for you! For some time now, Seer has extolled the virtues of “breaking down silos” with our clients: getting public relations, SEO, creative and paid media teams, for example, to talk to one another.… The post Innovation at Scale: Using a Software Development Model for Change Management appeared first on Seer Interactive . https://ift.tt/2Sk2QAr

Yoast SEO Premium 9.0  fulfills a long lasting wish of many bloggers and content writers, including me. The Yoast SEO premium analysis is able to do something it has never done before: take word forms into account (amongst other things). As one of Yoast’s linguists pointed out: “Google knows word forms, so should we.” Testing the new analysis for you! For the people who follow Yoast, I might not be a stranger. But if you somehow stumbled upon this post by accident, or by sheer curiosity, I’ll start by introducing myself. I’m Caroline, I’ve been with Yoast for 4 years now and I’ve seen Yoast SEO and its premium version evolve into a better and friendlier product with every release. Am I the best person to test this analysis for you? You might think not, as I’m a Yoast employee. However, as a blogger for Yoast and for my own Dutch mom blog, I’m one of the people in the company who rants and raves about the plugin out in the open. The developers know what I think of certain aspects ...

In our Yoast SEO Premium 9.0 release , we added great functionality that will help you write SEO-friendly texts. We’ve been working on it for some time now, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our Premium SEO analysis. But why do YOU need this? Will it help you? What’s in it for you? We’d like to celebrate the release of Yoast SEO 9.0 with you, so Yoast SEO Premium is on sale! Get Yoast SEO Premium now » Only $89 $79 (ex VAT) for 1 site Google is smart; we need to be smart too! Google can read texts. It can figure out what a text is about. In the old days, you needed to stuff your text with keywords to make sure people would find you. Google does not like that anymore. It makes your text a terrible read. Google understands that. Content stuffed with keywords does not rank high anymore. You need to use synonyms and related keywords in your content to make it pleasant to read and to make it rank! For instance, if y...

When it comes to looking for quality SEO tools that can be used by our team, one thing that we look for is versatility. This means that we look for multi-faceted tools that can accomplish a wide range of tasks with high efficiency. We have had many positive experiences with these kinds of tools, which include Ahrefs , SERPED.net, and Mangools Online Tools , as we are able to execute tasks and make our process much smoother. However, while versatile tools are really great to have, there are times that these tools would have multiple functions, but each function would only feel barebones and limited. We tend to avoid these types of tools and make sure that we get all the functionality for every tool. SEO Powersuite is one of these kinds of tools that is not only versatile but also helps us become more efficient with our work. Boasting four different SEO tools that allow users to be able to execute a multitude of tasks, we believe it is only fitting that this review would be divided in...

Have you heard that publishing more often makes the Google gods smile upon your site and bless your content with top rankings?  You’re not alone. Many companies require their writers to post multiple time a week — sometimes even multiple times a day — because they believe it helps with search rankings. Their reasoning isn’t driven by The post How Often Should You Publish New Content? appeared first on SuccessWorks . https://ift.tt/2yZ386X

In our Yoast SEO Premium 9.0 release , we added great functionality that will help you write SEO-friendly texts. We’ve been working on it for some time now, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our premium SEO analysis. But why do YOU need this? Will it help you? What’s in it for you? We’d like to celebrate the release of Yoast SEO 9.0 with you, so Yoast SEO Premium is on sale! Get Yoast SEO Premium now »Only $89 $79 (ex VAT) for 1 site Google is smart; we need to be smart too! Google can read texts. It can figure out what a text is about. In the old days, you needed to stuff your text with keywords to make sure people would find you. Google does not like that anymore. It makes your text a terrible read. Google understands that. Content stuffed with keywords do not rank high anymore. You need to use synonyms and related keywords in your content to make it pleasant to read and to make it rank! For instance, if you ...