Digital marketing

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark art. The site speed tools we use today are fairly adequate, but a new tool is trying to come at it from a different, more realistic angle: Google Lighthouse. Here, I’ll take a closer look at how to measure mobile site speed with Google Lighthouse. Become a technical SEO expert with our Technical SEO 1 training! » $199 - Buy now » Info What is Google Lighthouse? Lighthouse is a tool built by Google and was originally meant to audit Progressive Web Apps (PWA). The tool executes four audits for accessibility, performance, Progressive Web Apps and an extended list of best practices. Together, these give you an excellent overview of the quality and performance of your websi...

Social Media is one of the most widely used networks in world, with over billions of users worldwide. With this large number, it is crucial to tap into the power of social media for your SEO campaign and expect to get a good conversion rate. Social media marketing is as complicated as it is large, and the trends and interests of the users change on a daily basis. Getting things right would mean that your reward will be immensely high, while doing the opposite would mean more difficulties for your team and your brand. Social media is an important element for a successful SEO campaign, as engagement is necessary to be able to get a good amount of conversions. A solid strategy would make all the difference, and guarantee that you would be able to bring your conversion rates up. Here are some effective and powerful strategies you can use to get the results you need. Ensure your Links Point to Relevant Landing Pages Take your users to where they want to go, which means you should ...

If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. That’s difficult, as well as time-consuming. So, what to do if you don’t have that much time? Are there any shortcuts? In this post, I’ll talk you through the process of accelerating your keyword research. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info What is high-speed keyword research? High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. But high-speed keyword research allows for some shortcuts, without making too ma...

Here are the notes from the Chris Brogan Media broadcast for 10/28/17. (You can watch this on my Facebook account ). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly. If ever you’re stuck, get in touch with me and I can help. http://ift.tt/2hivCAm

Gutenberg is the new editing experience coming to WordPress. We’ve talked about it before . While we have some hesitations, we do see Gutenberg as a major step forward and are thinking about how we will integrate Yoast SEO into Gutenberg. In this post, we’ll share some of the ideas we’re excited about. Gutenberg introduces new concepts, like blocks, and new places where we could potentially integrate. The premise behind our integration is that we need to give you feedback as soon as we can, in the right spot. Feedback is most helpful when you can actually do something with it immediately. Inline is where it’s happening We started by breaking down all our features, and seeing where we could integrate them into Gutenberg. We don’t think holding on to a single, massive box below the editor will best serve our customers. We’d much rather integrate right where the action happens, and Gutenberg offers us that chance. Let’s take a closer look at what we mean. For instance, if you don’t...

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language , it isn’t considered duplicate content. But when you have a website in English, one for the UK and one for the US, this can cause issues, if you don’t tell Google what’s going on. So how do you deal with that? How do you avoid duplicate content for your multi-regional site? We’ll get into that in this Ask Yoast ! Become a technical SEO expert with our Technical SEO 1 training! » $199 - Buy now » Info Jay Zijp-Koolmees emailed us this question: I’m creating a site for the Netherlands and Belgium. If I create the same site on .nl and .be, do I get a duplicate content problem? And would geotargeting in Google Webmaster tools help? Watch the video or read the transcript further dow...

In case you had any doubts that CTR has a direct impact on Google rankings, feast your eyes on this Search Analytics data: On October 8th, a client relaunched their website and changed the title tag on one of the templates from to “Search”. They wanted to know why the organic traffic to those pages was tanking. It’s quite possible that Google saw the page as less relevant due to the title tag change but the Search Analytics graph for a sample query above implies that CTR suffered before rankings did. The updated page title was indexed within 24 hours of the launch. Google immediately changed the display of the title in the blue link to be less targeted. It didn’t say “Search” but it took some important context out of the displayed title. For example, if previously the displayed title was “Local SEO Pleasanton”, it now read “Pleasanton”. Of course one should be wary of one-off anecdotes, but if you are looking for a simple way to show your clients/teams that CTR matters, feel free to...

Here are the notes from the Chris Brogan Media broadcast for 10/26/17. (You can watch this on my Facebook account ). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly. If ever you’re stuck, get in touch with me and I can help. http://ift.tt/2gKQ5AZ

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. For instance, type in [Blade Runner 2049] and you’ll be bombarded by four ads, a full knowledge graph panel, showtimes for the movie, top stories and Twitter feeds until you finally reach the first organic result. Google’s push to rich results not only brings challenges but also opportunities: featured snippets can make you an instant star in the search results. Find out how to get featured snippets. Want rich snippets for your site? Try our Structured data training » $149 - Buy now » Info What are featured snippets A featured snippet is a highlighted search box that answers the question you type in the Google search bar. Since this featured snippet box is situated above the regular organic search results, everybody is bound to notice this....

Tracking your local SEO and SEM is highly important for your SEO and link building strategies . Being able to track these would help determine what strategy works and what does not, which can help you assess and look for other strategies that can be used. While most businesses and companies focus on increasing their internet traffic by using analytics trackers, it does not mean that you are getting the right results that you would want. Traffic can only get you so far , and what you would really need are tangible results that would benefit you. This is why tracking matters, and using the right tools and steps would ensure that you have the right kind of set-up that you can access easily, which helps you see all the results you need. Use Google Analytics One of the most effective tools to track your Local SEO and SEM is by using Google Analytics. There are many tracking tools available in the market that you can purchase, but Google Analytics provides these functions for free. Once ...

Imagine this… The editor of a popular site emails you and says, “I love your work! Can we syndicate your content on our site?” What should you do? Celebrate and do the deal right then? After all, syndicating your content puts your writing in front of a brand new audience. One already-written post could result in massive site http://ift.tt/2yKFOeS

Here are the notes from the Chris Brogan Media broadcast for 10/25/17. (You can watch this on my Facebook account ). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly. If ever you’re stuck, get in touch with me and I can help. http://ift.tt/2yKFsoy