Digital marketing

I’ve had a VERY fortunate career. I was ahead of the curve on a particular shift in technology that affected how businesses and people interacted. Because of this, I’ve spent time with a lot of the biggest companies in the world, often meeting their CEOs as well. The picture above is Bob Iger, CEO of Disney. I’ve met and spoken in front of Beth Comstock, vice chair of GE. Fritz Henderson, when he ran GM was kind enough to blurb my first book with Julien Smith. And so on. I’m not writing a single word of this to brag because to be honest, every single time I’m in front of people from Coke or Pepsi or Google or Microsoft, I have the same feeling: why the HECK am I here? How did I get here? And is it really that easy to be invited into the offices of some of the biggest companies in the world? (No, it’s not.) I’ll tell you what I know. http://ift.tt/2roziXd

It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing process. If you take some time and prepare your blog post adequately, your writing will be so much better!  Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $ 199€ 199 - Buy now » Info Preparing takes time The writing process can be divided into three phases. The actual writing is the second phase of your writing process and only takes up about 20% of the time. That is, if you’ve done the preparing phase properly. In my opinion, the preparing phase is the most fun! You can brainstorm, try out things and be creative in this phase. So, although it may seem like this preparing-stuff is just holding you back from the actual writing, you sho...

If your business website’s goal is to get in touch with (potential) customers, you should avoid a number of contact page mistakes. Here, we’ll mention the mistakes we find most annoying. And we’re not unique in that. In my previous post about  contact pages , I already mentioned that the right content on this page can improve both user experience and SEO. In the comments on that post, Simon asked: “What do you think are the 5 most common mistakes on a website contact page?” What I think are the most common mistakes makes it my personal list, so I decided to dedicate this post to what I find the most annoying :) Let’s dive straight in with number one.  For good SEO, you need a good user experience. Learn about UX & Conversion! » $ 19€ 19 - Buy now » Info #1 Just a form If your contact page consists of a form and nothing but a form, you are not serving all of your visitors. Naturally, there will always be people that don’t understand the form. Provide a fallback o...

If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance.… http://ift.tt/2qxfv4p

This happens more often than a seasoned SEO practitioner would think: They exert all their efforts into making sure that their strategy is top-notch, white hat, and is used by many; only to garner little, to no results. Why does this happen though? Many businesses that dabble on SEO are mystified when they do everything correctly, but their search rankings just would not improve. It is discouraging, to say the least; because you use up a lot of your time, energy, and even money; only to see it wasted. However, I am here to tell you that this is perfectly normal; this is just the natural ‘progression’ of the ever-changing mountain that is SEO. There are still ways in which you can still improve your search engine results page (SERP) rankings; even if your current strategy does not work. This surely will not be easy, but if you put in the necessary effort, time, and money, you will see your desired results. So, there is no need to be worried about your search engine rankings not impr...

A NASA Android that Voyaged to Space If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in prominent places on those pages Map out pages on a site to place keywords in meaningful places The meaningful places on your pages are determined by information retrieval scores for HTML elements such as Titles and Headings and Lists The placement of keywords in prominent and important places on your pages can make your pages more relevant for those keywords Research the topics your pages are about, and make sure they answer questions that your audience may have about those topics in trustworthy and meaningful ways Focus on Authoritative Search Results A patent granted to Google this week focuses upon authoritative search results. It ...

Understanding and meeting your target audience’s needs can considerably increase your site’s traffic and your overall conversion rate. Evidently, there are thousands – or even millions – looking for your website, even if you do not know it. It is your job to help them look for your site in an easier and more efficient manner, and the only way that you could help them is to learn SEO. Becoming an expert in this online field is actually easier than most people make it out to be, and you can save a lot of money by not having to hire an SEO service provider. Based on B2B marketing, every month, Google’s search engine goes through an average of 10.3 million searches. In the U.S., an estimate of 78% of the population uses the internet to search for products and services. Consequently, if your website is highly ranked in Google, you will notice an increase in revenue because of the increase of clicks that you receive. Similarly, people have short attention spans, and want to find the rig...

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis.  Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info Why do you need a separate analysis? Of course, our default SEO and readability analysis already helps you to write awesome articles. So why do you need a separate analysis for cornerstones? The answer to this question is that for cornerstone articles you should raise the bar. Your cornerstones should be the best . They should be better than your other articles and the demands on your writing should be higher. Our cornerstone analysis will help you to raise your standards (and stick to it). It will be harder to score that gree...

For the last few months, Google has had an exclusive beta kept underwraps for select accounts at Seer. The beta is a new bidding strategy called Maximize Conversions. The beta was initially only available to run as a 4-week experiment within a select number of campaigns that Google chose based on a specific set of criteria.… http://ift.tt/2rzrsKR

How to Onboard Your Selected Search Agency [Checklist] was originally published on BruceClay.com, home of expert search engine optimization tips . Whether for the first time or the tenth, reducing the ramp up period when onboarding a new SEO agency is going to save you time and money. Plus, an effective onboard process lays the path to a productive partnership. There are two parts to effectively onboarding a selected new agency: 1. Educating your agency about your business, and 2. Understanding their process, workflow and digital strategy for your business. Here you’ll find a checklist and expanded description of checklist items for both steps. 1. Educating Your New Agency At my agency, we use a new client questionnaire to build a brand brief for all our clients. Whether you or your agency is compiling the brief, the end product should provide clear answers on your audience, marketplace, competitors, marketing strategy and history, unique differentiators, and success metrics....

I just lost my pair of prescription glasses. Well, maybe “lost” isn’t the word. I know where they are. They fell off my parents’ bathroom sink right into the toilet exactly after I pushed the flush down. Whoosh. Gone. What happened next is what’s annoying. Buy Local, They Tell Me I called my eye doctor’s office and asked them to order up a replica of what I’d bought the last time. No fuss, right? Just look at my records, get the same thing, and pow, I’m back in action when I get home from visiting my parents. http://ift.tt/2rP4o7q