Digital marketing

It can be daunting to start in search engine optimization, I can imagine. There’s so much to do, ranging from the more technical SEO tasks to more general SEO tasks and content optimization. I can create a list for your website , or for your online shop , but you might find it hard to decide where to begin. In this post, I will share some approaches to creating and prioritizing your SEO task list. Optimize your site to the max: get all our SEO plugins and extensions at once! Get our Yoast Complete SEO bundle and save money! » $299 - Buy now » Info SEO tasks: What to address first Most website owners want quick wins, but I’ll go into that later. First, we need to address some low hanging SEO fruit. What to address first? The first of your SEO tasks is to check if both Google and other search engines can reach all relevant pages. Is there a noindex blocking any of your valuable pages? Use, for instance, Screaming Frog  (entire site) or Quix (on a page level). How’s...

Thanks for being at my speech today! I want to give you the notes from my speech, but I want to trade you for it. http://ift.tt/2t07gnh

SERPED.net has become one of the most effective SEO tools in our toolbox, as it has a wide variety of features that makes it feel like you are using more than one tool. We have done reviews for SERPED itself, along with a guide on using it for keyword research, yet there are still some features that we can still cover. If you want to try it out for yourself, here is the link to their website. This is indicative of how much of a quality tool that SERPED.net is, giving us the best value for our money. If SERPED.net can be used for keyword research, it also can be used for content management as well. Content management is usually the next step after searching the right keywords for your website, as it help prepare for the creation of blog posts and landing pages. With that in mind, here is a simple guide on using SERPED.net for your content management needs. Looking for your content Creating and managing content begins with keyword research. Looking for the right keywords is a chal...

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In this post, I’ll explain all the elements of the Google Search Engine Results Page.  New to SEO? Learn the Basics of SEO in our Basic SEO course » $199 - Buy now » Info It depends on what you’re searching for What the result page looks like largely depends on what you are searching for. If your searching for a product you can buy, Google will show shop results on the SERP. Like in this example, when I was searching ballet shoes for a toddler. This results page starts with shopping results, the ones with the images on top. To get there, you’ll have to pay Google – note the word ‘sponsored’ in the upper right corner. After those results, the first result is an Ad, another p...

My son and I are learning a bit about coding. I’m downright not-smart at it. It doesn’t come naturally to me. My son? Well, he started learning on Scratch when he was five. So when I saw that Unity had released a game making software (aff) called Swords & Shovels , I was intrigued. Making a Game is a Great Way to Learn to Code The old version of game making used to be silly. You could make VERY rudimentary games. They taught you something, but no one wanted to actually play it. I can’t imagine how many parents had to endure “playing” those games. http://ift.tt/2EX6HiW

So often we can get caught up in building out huge resources. Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching?… http://ift.tt/2FqG97z

It’s important to put some thought into your URL structure, particularly when you’re starting a new website. If you make sure your URL structure is clear and focused right from the beginning, you won’t have to face the huge task of changing and redirecting all your URLs later on. But, of course, sometimes you need to revise your site’s taxonomy, and changing things is inevitable. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info You’ll be faced with many choices when you’re revising your site, and you probably hope there’s one clear-cut way to approach things. Unfortunately, often that’s not the case. In our Ask Yoast inbox, we receive many questions that are so specific to a site’s situation, history and mission, that no one but the site owner can really answer them. But of course, we can try to help by clearing some things up. So let’s get to this week’s question! Matt Markley emailed us this question: We are r...

We have previously covered some of the latest Google updates this 2018, which includes removing the “View Images” button in Google Images , the upcoming Speed Update , and Google My Business preventing former employees to post negative reviews about their previous company. As usual, these updates aim to improve the user experience and optimize the content and performance of different websites. Another update that Google aims to roll out this year is the planned expansion of Accelerated Mobile Pages  into email, which is intended to make it more interactive than before. This is an attempt by Google to modernize email and make it more engaging and actionable. Like the Google Images update, this may come as divisive and controversial to many users, as a lot of people have been used to Gmail’s standard format. Let us look into the details of the update, along with how it further pushes the use of AMP in websites. The Update in Detail Based on the announcement from Google, they aim...

Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular is on the rise, specifically on mobile.… http://ift.tt/2opCQp5

We have got something special for you, but before we release it for real, we need your help testing it: Yoast SEO 7.0. This is one of the biggest releases we have ever done, hence the jump from version 6.3 to 7.0. We’ve greatly simplified the interface, deprecated unused features and combined others into smarter features. By cleaning up our code, we have also drastically improved the performance of the plugin. Now, we need your help testing Yoast SEO 7.0 so we can fix every bug we can find before the final release two weeks from now. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info How to test Yoast SEO 7.0 What’s changing in Yoast SEO 7.0? We're asking you simple questions A simpler menu Titles & Metas becomes Search Appearance Media (or: Attachment URLs) Advanced features toggle Under the hood But why now? One more thing: a new icon When will Yoast SEO 7.0 be ready? How to test Yoas...