Digital marketing

Last updated on January 31, 2019 at 05:40 pm Google’s efforts to improve their local SEO has been met with positive results during the past year, with numerous businesses benefiting from the increased traffic and online presence. In turn, more and more websites have been optimized to keep up with the trend. With this in mind, optimizing your local SEO effort is crucial for the growth of both your business and your online presence. With e-commerce and social media impacting the online marketplace greatly, businesses have become even more competitive than before. Here are some tips and techniques that can help your business’ local SEO. Regularly update your website A study conducted by Blue Fountain recently has shown that customers would think of a brandless when its website has not been updated. Personally, I’ve seen numerous cases of this in the past when looking for brands and products. Going to a website of a brand that you want to inquire or make a purchase and seeing that p...

To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take a brief look at what keyword strategy is and how it goes hand in hand with keyword research. What is keyword strategy? While many simply talk about doing keyword research to find out what terms you should use, what you do after that is just as important: this is your keyword strategy. A keyword strategy contains every decision you take based upon your findings in your keyword research project, whether it’s about the content you’re planning to write or how you are going to track the results in Analytics. Keyword strategy is about how you want to target those keywords, now and in the future.  Read our ultimate guide to keyword research for SEO for an all-encompassing overview of all things keywor...

How to Improve Google Image Search Ranking was originally published on BruceClay.com, home of expert search engine optimization tips . If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Often overlooked, Google Image SEO can be just as important as optimizing your webpage text. In fact, you might be surprised at just how much traffic your images are already sending to your site. TL;DR : Google Images represents another path outside of regular web search for your audience to find your site and discover your content. Google is making significant changes to Google Images that put more emphasis on quality and relevance. To help you drive traffic from image search, we provide a list of ways to optimize images for a website. How to SEO Images: Table of Contents First, we’ll take a quick look at the latest news about Google Images: Updates to Google Images Search Google Hints at More C...

Design sameness Inspiration is at the heart of design. When we – as designers – try to solve a problem we tend to look at what others do. We are often tempted to copy what other companies or websites are doing. This because of their authority: “I’m following Material Design to the letter because Google made it.”. Or because stakeholders point us in that direction: “I want that thing that Airbnb uses on its website.”. This has led to a point where the entire web starts to look the same (well, kind of). In my opinion, there isn’t anything fundamentally wrong with this so-called ‘design sameness’. It’s ok to be inspired and I personally don’t really care that so many websites look alike. pic.twitter.com/vmpGzKg5kb — ᴠᴀɴ sᴄʜɴᴇɪᴅᴇʀ (@vanschneider) October 21, 2018 The danger – in my opinion – lies in the often heard reasoning that designers make decisions because they follow design conventions. And in doing so, they think they’re putting their users first. But, do they really? What e...

Last updated on January 29, 2019 at 02:19 pm One of the most common issues that you can find on any website is error pages. This can occur for various reasons, such as servers getting bogged down due to high traffic, also known as a 500 Error, or page requests that cannot be found in your website, which is a 404 Error. For the latter, 404 Errors make up a significant percentage of all web page errors. Whether it be a small or a well-established website, there will always be a chance that users would encounter this on a regular basis. These kinds of error pages not only hamper the user experience but is also bad for your SEO. The best way to solve these error pages is through 301 redirects , which helps lead users into the right place. While doing 301 redirects is a handy solution that ensures you wouldn’t lose PageRank, there are times when it could actually cause a negative impact. Here’s what you need to know about the possible negative effects of redirection. Effect on Loading...

If you’re like me (or the 70% of people who have student loans ) you can understand the burdens that they place. Having to say no to nights out, vacations, a new pair of sneakers, etc. can be draining and sometimes embarrassing.… The post Student Loan Repayment: Another Benefit of Working at Seer appeared first on Seer Interactive . http://bit.ly/2B5VXvC

Today’s edition of my roundup consists of lots of little interesting bits and updates. It’s been a relatively quiet week, as far as news from the WordPress Community is concerned. But that doesn’t mean there’s nothing to share! Let’s talk some more about Gutenberg integrations and eCommerce solutions! More Gutenberg integrations In my previous Roundup, I listed a couple of interesting Gutenberg related solutions, and quite a few people reached out to me privately that they’d like to see this more often. MathML Block So, with that in mind, I’d like to share Adam Silverstein’s  MathML block for Gutenberg. This Gutenberg block uses MathJax to render MathML formulas in the editor and on the front end of a website. It’s a niche plugin, for sure, but a very cool one for those of us that need to display fancy math formulas on our sites. CoBlocks You may think that Gutenberg isn’t quite ready yet for building full web pages, but Rich Tabor suggests otherwise . With more ...

When unlocking this relationship, not only are math and design perfect partners, but actually a natural intersection that can generate a beautiful design with equally alluring results. One thing to stress about this approach is that it can be useful regardless of A/B testing platform; although if you’re using Google Optimize, check out our Installation Instructions , AdWords Integration , and Optimize vs. … The post Data Driven Approach to A/B Testing appeared first on Seer Interactive . http://bit.ly/2Sav6Z2

This picture is my 13 year old son’s recent project. He printed out the Sunday funnies (we don’t get a newspaper so he went online and found some to print). Then, he chopped up each panel and sliced out each bit of dialog. Finally, he mixed them all up at random to make his own comics to see if anything unexpectedly funny would come of it. It was funny enough. The idea comes (roughly) from “Garfield without Garfield” and other remixes of old comics tropes. Your Company Probably Doesn’t Pay A Lot of Attention to Memes Shortly after Barack Obama became US President, a lot of politicians and corporations decided to take social media a lot more seriously. Before then, it was “that thing kids do.” Afterwards, I was hired by some of the biggest companies in the world (Coke, Disney, Pepsi, GM, Microsoft, and so on) to talk about how these tools could drive better human interactions. The post Why Your Company Needs to Understand Memes appeared first on chrisbrogan.com . http:/...

There’s nothing like checking in on your account during a holiday only to find that it has been completely, and inexplicably, shut down. Have I gone crazy, am I looking at this correctly? Why did this happen? How do I fix this? … The post When Things Go Wrong at the Worst Time appeared first on Seer Interactive . http://bit.ly/2Sehr3f

Last updated on January 24, 2019 at 11:24 pm The past two Google Algorithm updates have shown what Google wants SEO companies and professionals to focus on: quality content. Content marketing has remained a very important element in driving more traffic into websites, with blogs allowing users to discover new content and services through search. With this in mind, it is imperative that websites should follow Google’s E-A-T requirements when it comes to content. With numerous websites experiencing traffic drops, making sure that your articles follow the right guidelines would help keep your rankings steady and growing. This makes having a quality content strategy essential in improving your search rankings. Here are some content strategy tips you can use that would surely help your website’s SEO this 2019. Understand Voice Search The emergence of voice search saw more long-tail and exact-match keywords appearing in SERPs, with queries from AI assistants making up a huge portion o...

As of today, Marieke van de Rakt will be the new CEO of Yoast. Marieke, founder of Yoast Academy and former Chief Strategy Officer at Yoast, is thrilled to take on her new role and officially lead the company. Joost de Valk, former CEO and founder of Yoast, will start focusing mostly on software development, as the new Chief Product Officer of Yoast. Alongside that, he’ll be leading marketing and communications for WordPress, as his second job. Yoast’s new CEO: Marieke Marieke is the founder of Yoast Academy , the SEO training portal of Yoast. She joined the company in 2013 after obtaining her Ph.D. in Social Sciences and working at various universities. In 2015, she started developing Yoast’s first SEO training: Basic SEO. Soon other courses followed. Today, Yoast offers an impressive portfolio of SEO courses, tailored to the specific needs of people wanting to learn about SEO. In 2014, Marieke joined the board. She took on the role of CSO and was heavily involved in the company’s s...

Tickets to YoastCon are selling very quickly! And people from all over the world will be joining us. We’ve sold tickets to a lot of people from the Netherlands and from the US. But we will also be welcoming people from Belgium, Germany, Poland, Bulgaria, Romania, Albania, Israel, South-Africa and even people from Brazil and Senegal. And for at least 7 good reasons. 1. Google and Bing will be there! Google’s WordPress team will be at YoasCon. They’ll fly in both from Silicon Valley and from Switzerland. Bing is also sending search experts. Both companies will present on stage. At Yoast, we communicate and often work together with the largest search engines, making sure our plugin does exactly what it should do to get your site ranking. Want to hear what Google and Bing have to say about SEO?   YoastCon  is the place to be! 2. Intimate event Lots of SEO conference are really large (with over 1000 attendees). We’re planning for an intimate event (with about 400 attendees)....

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal , and is crammed full with useful statistics. Having access to tools and data provided directly by the search engines can make optimizing your website much easier! It’s a communication channel Search Console accounts are the main, and official way in which Google communicates with individual site owners. By having a registered account, Google can send webmasters information about site issues, errors, or even penalties. It also provides some limited tools to allow you to contact them about site issues and feature requests. It’s a control center If you’re actively optimizing your website, you’ll understand that SEO is never ‘finished’. You need to be continually improving your content, refining your site settings, and minimizing your errors. Search Console provides tools which help with this day-to-day management. It lets you do things like submit ...

You know those days when you work your butt off, but it feels like you have nothing to show for it?  This week was one of those weeks. Sure, I can blame feeling under the weather. I can even blame the actual weather (it’s cold and grey and dreary.) I can blame a lazy weekend hangover. Here’s what The post Are You Sabotaging Your SEO Writing Success? appeared first on SuccessWorks . http://bit.ly/2W7EOul

What Is SEM? Does SEM Include SEO? was originally published on BruceClay.com, home of expert search engine optimization tips . For a term that’s been around since 2001, there are still a great many people asking “what is SEM?” It would seem that this should be an easy question to answer. After all, SEM has had nearly two decades to settle its definition. And yet, the question is still asked. The term search engine marketing was popularized in 2001 by Danny Sullivan, then editor-in-chief of Search Engine Land. Danny wanted SEM to describe all search engine marketing initiatives, both organic and paid. Even today, you’ll occasionally see SEM used as a one-size-fits-all term for any marketing involving search engines. Industry professionals and publications also throw around the term search marketing with ease. This might sound like the same thing, but it isn’t. And of course, there is also the venerable search engine optimization (SEO) to consider. SEM, Search Marketing, SEO … Wi...

It’s great to help people write better content in their own language. Of course, Yoast SEO works with any language, but languages that have full readability support get access to an even better content analysis. In Yoast SEO 9.5, we’re adding a new language to our roster: Swedish! In addition, we also improved the transition word support for German. Find out what else is new in Yoast SEO 9.5. An improved understanding of Swedish There’s an ever-increasing quest for quality . We know customers value a flawless piece of content aimed at wherever they are in their journey to find out what they need. But, we’re also increasingly aware of how much search engines value a great piece of content — and they can judge quality more easily every day. Luckily, our content tools can help you improve your content. What’s more, the Yoast SEO content analysis even has checks that are tailored to specific languages. Today, we’re adding a new one: Swedish. Swedish joins a growing list of language ...

Last updated on January 22, 2019 at 05:38 pm Search continues to evolve, and this 2019, new updates, services, and tools aim to continue its optimization. With mobile and voice search having more impact than before, optimization on these platforms continues to be one of the main concerns in the world of SEO. Along with mobile and voice, conversion rate optimization remains a constant metric to watch, as it is key to generating sales and revenue to any business website. Tracking this data helps you get an idea of how successful your efforts and strategies are, and also showing how to improve them as well. 2019 is another year that brings in big changes to SEO, and here are the key metrics that you should keep track this year, and maybe even beyond. Subscriber Size and User Retention One of the best ways to drive more traffic to your website content is by having a steady and growing subscriber base. Subscription keeps users regularly informed that new content has been released by a ...