Digital marketing

Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need.… https://ift.tt/2Ih9Dot

It is no secret that Google updates its search and ranking algorithms every now and then without informing users firsthand. Some of these updates and changes can come off as minor and will not affect rankings drastically. However, those that do tend to shake things up to varying levels that can cause a good amount of concern. One of the more recent cases happened during the first half of March, which saw a good amount of rankings fluctuate and rise up, which caused some SEO professionals and clients to worry about the state of their rankings. The jumps happened in a span of a week (March 5 to March 9), which prompted a good number of SEO professionals to think that a new update has been launched by Google without providing prior information. Google’s Response Thankfully, Google cleared things up by announcing on their @searchliaison account that a new algorithm update has indeed been launched, and added that these kinds of major updates would be happening during the year as well. ...

Today’s Ask Yoast will discuss a problem that may be familiar to you if your site is in a non-ASCII language, like Arabic, Persian, Hebrew and many other languages. You work hard to write good, SEO-friendly URLs, so people will click to your website. However, when your site is linked to or shared, for instance on social media, the slug doesn’t show the right characters. Instead, it changes into a long string of percent signs, capitals and numbers. To give you an example: check out this link to an Arabic Wikipedia article on SEO. In the address bar, it looks good: However, when I try to copy it into this post, it turns into this: Of course, a slug like that looks weird and a bit unsettling: it doesn’t tempt people to click, and doesn’t reveal much about the content of a page either. So, if you come across this problem with your non-ASCII slugs, what are your options for dealing with this? Optimize your site for search & social media and keep it optimized with Yoast SEO Premiu...

When it comes to keyword research tools, there are few that are as effective and efficient as Ahrefs. It is one of the most frequently used tools in our link building and content management teams, as it has given us the best results that help our clients achieve high search rankings that lead to more traffic. We have covered Ahrefs in some of our previous posts, such as how to use it to solve keyword cannibalization , along with an in-depth review which takes a look at its features. One of the best features of Ahrefs is the Content and Keyword Explorer, which allows you to find the best keywords and related content that helps generate more traffic to your website. With that in mind, here is a short guide on how to do keyword research using Ahrefs. If you want to try out Ahrefs for yourself, you can avail of its services by going to their site . Getting Started To get started with doing keyword research, all you have to do is to access the Keyword Explorer. From there, you would b...

You’d like people to click on your result in Google rather than on the result of one of your competitors. That’s why you need to make sure your search result (a.k.a. your snippet) stands out from all of the other ones. So, how do you do that? How do you write an awesome meta description? How do you make people click your snippet? Here, I’ll tell you all about how to use Yoast SEO to write an awesome meta description.  Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! » $39 - Buy now » Info What is a meta description? A meta description is a description you manually add to your blog post or page. And it tells the reader (and the search engine) what your post is about. It contains up to 320 characters that summarizes a page’s content. Generally, search engines show the meta description in the snippet when the searched phrase is in the description.  Recent changes Google changed the rules concerning me...

Cover Photo by Caleb Woods on Unsplash Over the years, I’ve joked that “Google giveth, and Google taketh away.” Here we go again. And this time, it may directly affect how you do business. Here’s what’s happening… The free ride is over Years ago, Google’s Keyword Planner was considered a fairly viable keyphrase research tool. Accessing it was easy, the data was decent, and, most https://ift.tt/2GnpcdF

Your site needs to be up and running if you want to be found in search engines. If you aren’t blocking anything — deliberately or accidentally — search engine spiders can crawl and index it. You probably know that Yoast SEO has lots of options to determine what does and doesn’t need to be indexed, but did you know it also has a check that monitors your site’s indexability? This is the indexability check, provided by our good friends at Ryte . Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info What does it do? The indexability check checks regularly if your site is indexable. You can find the Ryte indexability check on your site’s dashboard inside the Yoast SEO Posts Overview box. It is straightforward to use as it is just a colored bullet showing the indexability status of your site: Green: All is well, your site is indexable. Grey: Yoast SEO hasn’t been able to determine the status of your site. Red: Yo...

On March 6, we released a major update of our Yoast SEO plugin. This update was aimed at making SEO easier and more understandable for our users. We removed quite a few settings and options. In other cases, we changed the names of settings making them easier to understand for non-technical users. All in all, the reactions on this update were rather positive. We received some questions as well, mostly about why we removed certain settings and options. In this post, I’ll explain why we chose to remove those settings.  Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! » $39 - Buy now » Info If there’s a button, people want to click it The main reason why we deleted settings is because in 99% of the cases it should not be altered. But if you give people a toggle or a button, generally they’ll think they have to do something with that toggle or button. Totally understandable. If I have a new watch and it has many fancy bu...

As we have mentioned before, Google is one of the providers of some of best software that can help your website when it comes to SEO. From analysis tools such as Page Analytics, to tools that help you with content management like Google Trends . These tools have helped us bring in more efficient results that enable websites to perform better. Speaking of website performance, we here at SEO Hacker ensure that we make sure that loading speed and user experience would remain at optimal levels, as these are ranking factors that help get you to the first page of Google’s search results. Every now and then, you would like to quickly know how your website is performing. Thankfully, Google has the tools that would give you a quick, yet detailed look at your website’s performance, from checking the loading speed, to assessing website security. Google Lighthouse (Chrome Extension) As we have discussed in one of our previous articles, the Google Lighthouse Chrome Extension is one of the mos...

Shopping campaigns are a great way for e-commerce retailers to sell their products online. Many retailers find it easy to set up shopping campaigns, as their product feeds are setup in a way that makes it easy to import to Google (and Bing) Merchant Centers.… https://ift.tt/2GvBMef

Today we released our new Yoast SEO for WordPress training . This online course will help you use Yoast SEO to its fullest potential. In this course we’ll train you on how to use all of the functionalities of our plugin best. And the most exciting news is, we decided to reduce the price of this online course! The old version was $99 a year and this new course will only be  $39 . Here I’ll explain why we decided to reduce it so drastically. Get the Yoast SEO training Now $39 for course, certificate and badge Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! » $39 - Buy now » Info SEO for everyone The mission of Yoast is SEO for everyone . We believe the web will benefit from all people having an equal chance in the search results. Great ideas don’t always come from large companies but are created everywhere around the world. That’s why we believe that every idea should have a fair chance in the search results. When...

If you want to use the Yoast SEO for WordPress plugin to its full potential, you obviously need to know exactly what it can and can’t do. The release of Yoast SEO 7.0 at the beginning of March introduced many changes to the Yoast SEO plugin. Because of all these changes, we’ve decided to completely rebuild our Yoast SEO for WordPress training from scratch. Check out what’s new and make sure you’re up to speed with the latest developments in our plugin. And, perhaps the best news, we’ve lowered the price. So get it now for only $39 ! Get the Yoast SEO training Now $39 for course, certificate and badge Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! » $39 - Buy now » Info What will you learn? The new Yoast SEO for WordPress training contains ten modules which follow the same approach we took when improving the plugin itself. We think SEO should be actionable and understandable for everyone. That’s why we start this c...

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. What should you do if the traffic from your Facebook page is decreasing? Last week, I already mentioned the importance of SEO. But what else could you do? Here, I’ll share another five strategies to deal with decreasing traffic from your Facebook page. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Why would the traffic decrease? Facebook argues that users want to see the content of their friends and families, rather than news and the content of brands in their news feeds. That’s why Facebook is rolling out a big update in which the posts of friends, family and groups become more importa...

https://ift.tt/2Gk0LRU - https://goo.gl/YgjzBo we are your local calgary alberta seo services provider , helping bsuiensses grow online since 2013. Let us help your business grow through - SEO Services - Web design - Internet Marketing, Pay Per click marketing . Our proven methods will get your site ranking quickly , safely and with transparent ethical methods. Let us help you attain leads through Google https://www.youtube.com/watch?v=ZmzHPAFWT4A

Allowing people to comment on your content is a great way to increase engagement and get in touch with your audience. So, it pays off to choose a good comment system that works for you. Besides the standard WordPress comment system, there are several other systems out there you can implement on your website so your readers can directly respond to your posts. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info It’s good to keep some things in mind when selecting what comment system you want to use. Do you want integration with social media, for example? Do you want to be able to keep your comments if you ever need to change your comment system, and what features do you need? You may want more functionalities than WordPress’ standard comment system provides and therefore choose another system. But are there really no downsides to that, keeping the importance of site speed in mind? What about comment systems and SEO? ...

When I got into this biz in the previous decade, there weren’t as many of you goofballs out there sharing all of your amazing SEO insights as there are now. As an SEO newbie, I was always on the prowl for the voices of SEO pros who didn’t sound like they were full of shit and who weren’t pushing their “sign up for my ten-step course” squeeze pages and e-books. Mostly I was looking for people who seemed interesting. I don’t recall how I stumbled upon her – though it was likely via StumbleUpon – but the minute I saw her voice online, SugarRae had me hooked. Rae could have been a nun for all I knew, but the way she presented herself online, she was a total badass, take-no-prisoners, got-no-time-for-your-SEO-guru-bullshit, brutally honest, and funny as hell marketer. I always got the feeling she was great at what she did. I was psyched to be in the same industry as someone like SugarRae. And she had the best damn logo: Today, Rae announced that she is leaving the SEO world to build, A...

One of the best aspects of doing SEO is that it is able to take your brand to not only a local audience, but also to an international one as well. Along with working with some of the most well-known and established clients in the Philippines, but also clients from different parts of the world. SEO has helped branch people of different cultures and backgrounds together, with the goal of doing good business that would benefit both parties. This kind of business just shows how big SEO can be in the near future. When it comes to doing business with international clients, there are some aspects of SEO that you would have to do differently compared to doing local SEO . Here are the things that you need to know if you are thinking of doing international SEO. Doing your homework One of the first things that you need to do when starting with international SEO is to do some research on your client beforehand. You can take a look at their website and run a website audit and review by using to...

One page websites have been popular for some time now. Basically, it’s your entire website on your homepage. It’s fancy, it’s streamlined. By dividing your homepage into multiple sections, and adding a menu that allows visitors to jump to the section they want to visit, you create an entire website experience on that one single page. Having just one single page also means that you probably need to rank that page for multiple keywords. And that’s where one page website SEO differs from regular website SEO: there are just fewer things you can optimize. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Why use a one page website? Truth be told: I don’t like one page websites. There are a lot of people that like all their content crammed into one page, but I just can’t see the benefit of it. The page loads slower, there is less focus, I detest loading the JavaScript/CSS scripts that make unnecessary visual mo...

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top of that, I want to propose some strategies to cope with these changes and perhaps a sudden drop in traffic. My favorite strategy? Invest heavily in SEO. Learn how to write awesome and SEO friendly articles in our SEO Copywriting training » $199 - Buy now » Info The Facebook algorithm changed? Why? Facebook’s founder and CEO Mark Zuckerberg announced the changes on January 11th of this year. He writes: “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” Zuckerberg states that Facebook users want to see the ...