Digital marketing

Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma. How? Well, take this example. Karen has browsed your website 4 times over the past 3 months looking for a new vacuum.… http://ift.tt/2pUa0RQ

Amazon Alexa and Google Home have the same problem: they can do some really clever things that make them feel “real” to us, but the illusion is easily shattered. You might think “So what? That’s Amazon’s and Google’s problem.” But the thing is you need this, too. Smart Speakers Aren’t All That Smart I can say, “Alexa, who am I?” She’ll say back, “You told me your name is Chris.” I can then say, “Alexa, my son’s name is Harold.” She will say: “Sorry. I can’t help you with that.” Meaning that the information really has nowhere to go. But this context is important. Let me explain out. http://ift.tt/2CdOtZW

With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or product was a great success, and you want to offer it again next year, it’ll be a long while until the page is relevant again. So, what’s the best way to deal with these pages in the meantime? Let’s get into that in this Ask Yoast! Optimize your shop and improve the sharing experience of your products! Get our Yoast WooCommerce Premium bundle! » $97.94 - Buy now » Info Marek emailed his question on this subject: ‘I want to offer special gift sets for different holidays. What to do with them after the special is over? Should I archive or redirect them?’ Watch the video or read the transcript further down the page for my answer! Holiday gift sets after the...

A year always seems like such a long time. But whenever we reach the end of one, we tend to say: where did it go? That’s definitely the case for developing and using software. We’re so invested in Yoast SEO that we sometimes forget when we added a feature because we use it so much. So, now’s the perfect time to give you a brief overview of the evolution of Yoast SEO in 2017. Enjoy! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $80 - Buy now » Info To celebrate, we’re having an end of the year sale. Get all our products at 10% off! Yoast year in review Our 12 most read posts of 2017 » Looking back at Yoast in 2017 » Yoast Academy in 2017 » Events we attended in 2017 » Always improving: Yoast SEO in 2017 » Starting 2017 with Yoast SEO 4.1 2017 started off with a bang: we added a mobile version of the well-known snippet preview and full support for the German language. We all know mobile has only gained importance this past y...

What are some unconventional ways of creating data visualizations? When Sayf (our director of Analytics ) asked this question recently – I found myself instantly thinking of  D3.js .  D3 is a JavaScript library for manipulating documents based on data. Why use D3.js? … http://ift.tt/2E8gVtB

Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy.… http://ift.tt/2pSfVXd

Here are the notes from the Chris Brogan Media broadcast for 12/28/17. (You can watch this on my Facebook account ). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here and look for ways to adjust your business accordingly. If ever you’re stuck, get in touch with me and I can help. http://ift.tt/2CixL8w

Yoast Academy is our online SEO courses platform. We’ve been working on our online SEO courses for almost two and a half years now. In 2017, we’ve added some new courses to the curriculum and updated some of the older content. More importantly, we’ve made big plans for new courses and formats for the new year! In this post, I want to look back at Yoast Academy in 2017. But most of all: I want to look forward to what’s just around the corner! Want rich snippets for your site? Try our Structured data training » $134 - Buy now » Info To celebrate, we’re having an end of the year sale. Get all our products at 10% off! New courses this year We’ve created some great new courses last year. We’ve released two technical SEO courses. Our Technical SEO course teaches you all the basic technical stuff one needs to know in order to do SEO. And, our structured data course helps you get those rich snippets in order so you stand out from the other search results. The heartwarming response we...

As the year is about to end, all I can say is that 2017 is one of the most important years of SEO Hacker. As we are about to end our seventh year, we have had some posts that can be considered to be our most popular for the year. Each of these months have given us an article that SEO professional and beginners alike have found very informative and insightful. With the new year about to arrive in a few days, let’s take a look back at some of the best articles for each month of 2017. Some of these include SEO tool reviews, Google tutorials, and even Google news and updates. This is also a great reading list before the year ends, and helps you prepare for 2018, which would be another big year for SEO. January Google’s Mobile Interstitials Penalty has Begun ( http://ift.tt/2iZPkmc ) Google’s emphasis on mobile website use and accessibility has been running during most of the year, with updates and announcements that ensure that mobile websites, function properly for the benefit of us...

With 2018 just around the corner, it’s time to look back at yet another amazing year at Yoast. We’ve made some excellent improvements to Yoast SEO and released a bunch of new awesome online SEO courses. Team Yoast has been to lots and lots of conferences. We’ll write separate blog posts to look back at all those things. But as a company, and an employer, Yoast has done a great many things in 2017 as well! Let’s take a look at everything that happened at the Yoast offices in 2017. Optimize your site to the max: get all our SEO plugins and extensions at once! Get our Yoast Complete SEO bundle and save money! » $268.65 - Buy now » Info To celebrate, we’re having an end of the year sale. Get all our products at 10%% off! We made a Yoast infographic! To give you an idea what Yoast looks like in numbers, we put a lot of them in an overview. The article continues below the infographic: So many new colleagues The biggest change in 2017 is the number of colleagues we have. At our offic...

2018 is approaching rapidly. Time to look back at yet another awesome year at Yoast. A year in which we attended quite the number of conferences. In this post, we’ll give you an impression of a few of the conferences we have been to, cities we’ve visited and friends we’ve made! So, without further ado, these are the events we attended in 2017. Bring on 2018! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Kicking off the year As always, the new year hasn’t really started until we had our infamous Yoast New Year party. Turning the office into a dance hall, we partied with our closest friends as only Yoasters can party! There ain’t no party like a Yoast party! As always, the first conference of the season was PHPBenelux in Antwerp. We’re regulars at this conference because it always offers excellent talks by renowned speakers, amazing socials, and a unique theme. This year our developers when into ‘space’...

In spirit of the wonderful holidays, SEO Hacker wishes you a Merry Christmas! The holidays are the best season to spend some quality time with your friends and family, and is also a great time to take a good break and enjoy some great food and presents. Along with the wonderful gifts and food, it is also a great time to look back at all of the work that you have done during the rest of the year and see how far you have come. For us at SEO Hacker, 2017 was truly a year where we experienced a good amount of growth, along with some challenges that helped us reach heights that we have not experienced before. This helped set us up for a 2018 that will definitely big and eventful. While you’re taking a break and looking back at all of the SEO work that you have done, here is a holiday reading list of some of our most viewed posts. SEO Holiday Checklist: Things You Need to do Before the Year Ends ( http://ift.tt/2z57Tuh ) Got your all of your SEO tasks ready for the holiday season? Here’s...

We’re quickly nearing the end of 2017. These final days of the year are for contemplating, thankfulness and optimism about what’s ahead. While we’re looking back at this past year – which has been incredible for us -, we wanted to present for your reading pleasure: the twelve most read posts of 2017. A super powerful collection of SEO knowledge. Time to start the countdown. Happy reading! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info 12: Which redirect should I use? We often get questions about redirects and the redirects manager. Not many people know the difference between all these codes like a 301 or a 410, so we set out to remedy that. This post gives you an overview of what a redirect is and which one you should use when. We hope this makes it a bit clearer. Which redirect should I use? » 11: How to use the content & SEO analysis of Yoast SEO The content and SEO analysis is a core feature of Yoast S...