Digital marketing

If you didn’t make it to our inaugural marketing conference, or even if you did and want to relieve all the excitement, read on to find out what went on at our one-day digital-marketing extravaganza! What is Seerfest? No, it’s not a festival of all things Seer, but it is   a gathering of some of our closest friends, colleagues, and experts dropping knowledge on some of our favorite topics like SEO, PPC, Analytics, automation, content marketing, and more!… https://ift.tt/2Naq21q

Hostage negotiators at the FBI developed a model for creating a relationship between the bureau’s negotiators and their counterparts, which culminates in the FBI negotiator influencing decisions of his or her counterpart during the negotiation—like “let her go” or “put down the gun.” The bureau calls this the behavioral change the stairway model: The model outlines a process for developing a relationship that flows through time, starting with the negotiator empathizing with his or her counterpart, then building trust and rapport  before ever trying to influence or enact any sort of behavioral change .… https://ift.tt/2lGl2Vz

Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns.… https://ift.tt/2yTFyvr

Affiliate marketing is a means to monetize your blog or website. You can recommend products on your site with a trackable link from your affiliate partner, or put that link in an ad. If someone clicks on the link and buys a product through your site, you’ll get a commission. Especially if your site has many visitors and high credibility, you’ll have a good chance that your audience is willing to follow your recommendations. Still, it’s definitely a good idea to give some thought to how you implement affiliate marketing on your site. For instance, do you write blog posts to promote affiliate products, or create seperate pages? And if you choose the latter option, what’s the best way to do that? Let’s discuss in today’s Ask Yoast! Davide Roccato emailed his question on the subject: I want to create a number of landing pages on my news blog, targeted for affiliate marketing. What’s the best way to do this from an SEO point of view? Should I create them as pages or should I create a ne...

We have been using Woorank for quite some time now, and we even wrote about how it audits websites in a quick and efficient manner. Due to its performance, we have added Woorank in our constantly expanding SEO toolbox, which already contains quality tools such as Link Cheetah , Ahrefs , and SERPED.net . While we may have written about Wooranks standard review feature, one part that we were not able to cover was the Advanced Reviews feature, which is Woorank’s premium feature, which can only be used in a limited basis. This means that this feature is best suited for websites that need more monitoring and analyses in order to improve its performance. Let’s take a look at Woorank’s Advanced Review and find out what can it do for your website. Starting up To start a review for your website, all you need to do is to enter your website URL and click “Create Review”. Woorank will then start the process for the standard review, which takes a few moments. After viewing the review, you now...

Last week, Google announced a new feature in their knowledge panels. You’re now able to verify your branded or personal panel and add or change some of the information in it. But what exactly are knowledge panels? Are these useful? Should your company have one?  I’ll tell you all about it in this post! New to SEO? Learn the Basics of SEO in our Basic SEO course » $169 - Buy now » Info What is a knowledge panel? Knowledge panels contain information about businesses or people. Such a panel appears on the right in the desktop search results. It contains information about the company, for instance when the company was founded and where the company is situated. A panel also contains pictures. There are two types of knowledge panels: local panels and branded/personal panels. Google calls both of these knowledge panels, but the process of verifying them is totally different. For the local panels, verification was already possible through  Google My Business . The new fe...

“Single page websites are websites that have a single page, or one HTML page.” – Ritely This means that all the information about the site can be reached on a single page, where you scroll down to the relevant part of the page that you need. Sections like contact, about us, products, can be found on the same page. There is the standard navigation links or buttons, but the navigation links or buttons allow the browser to jump to the needed section of the webpage. This navigation jump is known as parallax scrolling, and it can create some stunning and beautiful websites. While this may seem like a good thing, and it is to some website owners and users, single page websites do have their drawbacks, five of which are listed below: Keyword limitation One of the most significant impediments to single page websites is keyword ranking. SEO, which stands for Search Engine Optimization, relies heavily on keywords , and any website page can most times, be only optimized for a single phrase...

The world of SEO has become increasingly diverse and vast over the years, with numerous algorithm updates and strategies being developed on a consistent basis. While every SEO Professional has their own go-to strategy that is similarly practiced by their peers on a regular basis, they also search for underrated and low-key SEO Strategies that gives them an edge in keeping their rankings up. With SEO becoming more competitive than ever, having extra tricks up your sleeve can prove to be very helpful in succeeding in your campaign. We at SEO Hacker have crafted some helpful SEO tips and tricks over the years, and we continue to make sure we find the best strategies and techniques that can not only help our team but SEO professionals and enthusiasts as well. When it comes to looking for low-key strategies, there are times that it can be a challenge, while there are also times that it can be something that you might have overlooked in the past. Either way, these low-key SEO strategies ...

As performance marketers (and, frankly, as humans), we all lead busy lives. While we don’t have the magic formula for bending the space-time continuum, there are a few things that we’ve picked up along our way that have helped us get back some of that precious time.… https://ift.tt/2KmWDlS

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Video content on Social Media has been at an all-time high recently, with platforms like Facebook, Twitter, and Instagram seeing a rise in the amount of video content from their users. This has led to numerous brands promoting their content through the use of video, which has proven to be effective in generating traffic and user interaction. When it comes to Facebook, the popular social media platform has become one of the largest video platforms across the internet, with millions of views on a regular basis. In the past few months, more and more video content has been published on Facebook , with a good number of these videos becoming viral. The emergence of video on the platform has proven to be effective in generating reach and creating successful social media campaigns, which has led to numerous updates that aim to optimize quality and add more variety to what users can create and share. Here are some of these updates coming to Facebook video: Gamification and Poll Videos With...

Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have been removed (i.e. job titles, companies & all third party data). Do you need a granular list guaranteed to contain highly-engaged users who are the most likely to convert?… https://ift.tt/2yorNET

Artificial Intelligence is a technology that has seen huge strides in its development over the past few years. This 2018, companies like Google have been developing the technology to improve user-friendliness and allow more functionality in the services that they offer, such as Google Assistant, Google Search, and much more. These new developments have been headed by Google AI, which is their main research team handling AI technology development. This recently-announced division of Google has been developing an improved AI system, which they demonstrated in May 2018. The demonstration saw Google Assistant’s capability to make phone calls and respond naturally to conversational speech. This capability showcased how Google Assistant is able to handle tasks without the need for user supervision. Google and other tech giants are currently developing their own sophisticated AI, systems, and these breakthroughs show that AI technology still has long ways to go, and new algorithms and fea...

In a search engine that answers questions based upon crawling and indexing facts found within structured data on a site, that search engine works differently than a search engine which looks at the words used in a query, and tries to return documents that contain the same words as the ones in the query; hoping that such a matching of strings might contain an actual answer to the informational need that inspired the query in the first place. Search using Structured Data works a little differently, as seen in this flowchart from a 2017 Google patent: In Schema, Structured Data, and Scattered Databases such as the World Wide Web , I talked about the Dipre Algorithm in a patent from Sergey Brin, as I described in the post, Google’s First Semantic Search Invention was Patented in 1999 . That patent and algorithm described how the web might be crawled to collect pattern and relations information about specific facts. In that case, about books. In the Google patent on structured data, we s...

Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a CPA of $100 or less.… https://ift.tt/2tcz1pu

When it comes to Google search queries, some of the most search terms are related to sports, with basketball and association football (soccer for our American readers) being one of the most searched sports worldwide. This month, the 2018 FIFA World Cup kicks off in Russia, which aims to become the largest sports event of the year. With some of the world’s best football players competing in the grandest stage of the sport, billions of people are expected to watch the games live and through their devices. The 2018 World Cup will not aim to become the most-watched sports event in the world, but it will also be the most-searched as well. With this in mind, Google has launched new search features for the event itself, to provide users with some of the latest news, game scores, and top players of the World Cup. Here’s a quick look at how Google has optimized their services for the World Cup. Google Doodle To start things off, one of the first things that Google has done to celebrate th...

It must be tempting for a brand to try to do the fun, edgy social media thing, like tease a new promotion or rebranding: For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb (@IHOb) Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y — IHOb (@IHOb) June 11, 2018 com/IHOb/status/1003682801042915328?ref_src=twsrc%5Etfw”>June 4, 2018 IHOb? What could it b? #IHOb — IHOb (@IHOb) June 5, 2018 This b is an A+ #IHOb pic.twitter.com/QI5rg1sJSP — IHOb (@IHOb) June 6, 2018 Our NEW burgers are so burgerin’ good, we changed our name to IHOb. For burgers. Go ahead, burger one today. #IHOb pic.twitter.com/lyciVZxAuH — IHOb (@IHOb) June 11, 2018 Of course even when these campaigns go well on social media, we often see brands totally ignore the SEO components that could get the word out to those few peo...