Dear Bad Marketers – Stop It
Dear Bad Marketer (and if I pointed you specifically to this post, I really do mean you). Stop it. Stop. It.
Let me give you the rundown on “it” so that you’ll know what to stop:
Google at 20: Journeys, AI-driven results and visual search
It’s hard to imagine a life without a search engine that knows what it’s doing. I remember the days of AltaVista and co, search engines that just dump random pages on you for every given query. I was so excited to see Google enter the scene and immediately do everything right — the results were great, it was fast and it had no ads. Didn’t take long before I was hooked. But a lot has happened in the past twenty years and a lot will happen in the next. Starting today, Google is looking to change search for the next twenty years. Google’s Future of Search Event On Monday, Google held a small event to celebrate its 20th anniversary and it took the opportunity to offer a sneak peek at the coming years. Google introduced three paradigm shifts in how it sees search in the future: A shift from answers to journeys A shift from queries to providing a queryless way to get information Plus a shift from text to a more visual way of finding information I’ll dive into this below. Changing how...
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