What If B2B Keyphrase Research Doesn’t Work?

Looking for B2B keywords?
What do you do when conventional keyphrase research tools do you wrong?
Here’s what I mean.
Last February, I spoke during AWAI’S Web Content Intensive (woot — what a fun event!) During my presentation, a woman asked how she could find reliable keyword research metrics for her niche B2B.
Her problem? Conventional research tools, like

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