“SEO Content Marketing Is Too Expensive.” Now What?

How many times have you heard, “We can’t rewrite the web content right now. It’s too expensive”?
Or…
“Revising the SEO content is going to take a lot of manpower. We have other priorities.”
Yeah, I’ve heard it too.
Sure, the content may be horrible. But, the thought of changing it (and paying for it) is too overwhelming.
Even if

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