What Nike Can Teach You About Bullet Points

Answer me this…
Why do copywriters create boring bullet points?
You know what I mean. Many product and service pages (maybe even on your site) highlight statements, like:

Imported
Washable and stain resistant
Comes in green, blue or black

YAWN. Are you still awake?
Me neither.
Here’s the problem:
In a perfect world, bullet points pop off the page and are quick-scan gold. Writing

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