Should You Rewrite Your Web Copy? Or Hit Delete?

Do you look at photos of yourself from high school and think, “My hair! What was I thinking?”
Yup. Me too. In fact, a photo of 1980’s Heather — complete with BIG perm and beret — was on the screen during my AWAI Bootcamp presentation. 
(The conference organizers asked for old photos, and that’s the best one I

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