How Many Times Should You Exact Match the Keyphrase?

Here’s a quiz for you…
How many times should you exact match the keyphrase in your web copy?
a. Five times
b. At least once every 100 words
c. At least once per paragraph
d. At least seven times, but no more than 15 for a 700-word article
The answer?
None of the above.
OK, I know that was a trick question. But, I phrased it like that

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